Product Roadmap & Experience Concepts
MVP Milestones (0–3 Months)
- Doc portal & design system. Build the documentation browser and static mockup gallery (this repo) to align stakeholders on flows and brand direction.
- Opt-in funnel prototype. Develop a responsive landing page, disclosure module, and structured intake survey that mirrors the data captured in postcards.
- Conversation logging stub. Integrate a placeholder messaging interface that simulates anonymization steps and produces summary tags (e.g., timeline, urgency).
- Marketplace directory. Publish anonymized lead cards with badges for available data (phone, email, chat), gating full unlock behind a paywall.
Growth Iterations (3–6 Months)
- Lead scoring & tiers. Train models that rank leads by motivation using survey answers and conversation sentiment, enabling dynamic credit pricing.
- Auction experiment. Pilot timed credit auctions for “hot” leads while continuing fixed-price unlocks for standard inventory; ensure disclaimers reinforce that bids buy data access, not property rights.
- Buyer CRM integration. Offer webhook or Zapier connectors so winning bidders can inject leads into their CRMs for follow-up while tracking TCPA compliance.
- Analytics dashboards. Provide conversion metrics (opt-ins, unlocks, contact outcomes) to refine postcard targeting and credit packs.
Data Privacy & Governance Enhancements
- Implement privacy risk assessments aligned with the NIST Privacy Framework, documenting data flows, purposes, and controls for each module.
- Add automated redaction pipelines (address masking, entity detection) and audit logs capturing who accessed what data and when.
- Expand buyer vetting, including licensing uploads, compliance attestations, and flagging of suspicious outreach patterns informed by GAO privacy risk findings.
Competitive Intelligence Anchors
- Track differentiators versus list providers like PropStream that emphasize nationwide coverage, AI insights, and marketing automations; use these insights to position HotHouse Leads’ first-party correspondence as a premium signal.
- Monitor pricing benchmarks for credit-based lead marketplaces and calibrate credit packs to preserve margin while staying attractive to investors and agents.