Research Notes - HotHouse Leads Documentation

Data Vendors & Lead Platforms

PropStream. Promotes nationwide coverage of 160M+ properties, AI-enhanced insights, and 165+ filtering options for investors, agents, and lenders, along with marketing tools like comps, calculators, skip tracing, and landing pages.¹

PropertyRadar. Highlights sector-specific solutions (investors, agents, lenders) and automations such as direct mail and email outreach built on comprehensive property and owner data.²

Traditional list brokers. Offer static lists with limited motivation signals; HotHouse Leads differentiates with real-time correspondence summaries and exclusivity through credit unlocks.

Regulatory & Consumer Sentiment

GAO’s review of information resellers emphasizes gaps in privacy protections, especially around consumer access to data used for marketing, underscoring the need for transparent opt-in, audit trails, and buyer accountability.³

NIST positions its Privacy Framework as a voluntary enterprise risk management tool, reinforcing the importance of systematic privacy governance in emerging marketplaces.⁴

Direct Mail Economics

USPS EDDM pricing of roughly $0.24 per marketing flat enables predictable acquisition costs; demographic filters (age, income, household size) help focus spend on likely sellers.⁵

PropStream. “PropStream is the most comprehensive and AI-enhanced real estate data provider nationwide ... 165+ filters and 20 Lead Lists.” https://www.propstream.com/ ↩
PropertyRadar. “Direct Mail ... Automatically send custom postcards to every new lead ... Comprehensive property and owner data all in one place.” https://www.propertyradar.com/features ↩
U.S. Government Accountability Office. Information Resellers: Consumer Privacy Framework Needs to Reflect Changes in Technology and the Marketplace. https://www.gao.gov/products/gao-13-663 ↩
National Institute of Standards and Technology. “The NIST Privacy Framework ... a voluntary tool to help organizations identify and manage privacy risk.” https://www.nist.gov/privacy-framework ↩
United States Postal Service. “Using Every Door Direct Mail® services ... USPS Marketing Flats currently $0.247 per piece.” https://www.usps.com/business/every-door-direct-mail.htm ↩

Competitive & Market Research Notes

Data Vendors & Lead Platforms

Regulatory & Consumer Sentiment

Direct Mail Economics